Category Archives: Measure Campaigns With Amazon Attribution (Seller)

Measure Campaigns With Amazon Attribution (Seller) Question and Answers

Marta Is An Advertiser Focused On Improving Consideration Metrics Of Her Promoted And Brand Halo ASINs. Which Metrics Would Be Most Useful To Measure Consideration From Her Campaign?

Marta Is An Advertiser Focused On Improving Consideration Metrics Of Her Promoted And Brand Halo ASINs. Which Metrics Would Be Most Useful To Measure Consideration From Her Campaign? Detail page views, Detail Page view rate, Add to carts, Add to cart rate Total DPVs, Total DPVR, Total Add to carts, Total ATCR Click-through rate Impressions

Sri Is An Advertiser Interested In Improving Her Media’s Performance By Generating More “Add To Carts” With Her Non-Amazon Advertising Media. Which Recommendation Would You Make For Her?

Sri Is An Advertiser Interested In Improving Her Media’s Performance By Generating More “Add To Carts” With Her Non-Amazon Advertising Media. Which Recommendation Would You Make For Her? Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR. None of the above. Focus on your ads that… Read More »

Which Of The Following Best Describes The Insights Gained From Reviewing The Total Detail Page View Rate (DPVR) Metric?

Which Of The Following Best Describes The Insights Gained From Reviewing The Total Detail Page View Rate (DPVR) Metric? Used for an understanding of initial awareness for your product from your advertising campaign. Provide a percentage chance of a shopper purchasing the product when they click on your ad. Used to understand how many add to carts, on… Read More »

Attribution Contention Occurs At The ASIN Level. This Means If You Promote The Same ASINs Across Multiple Orders Your Attribution Tags With The Same Promoted ASINs Will Be Eligible With Each Other For Attribution.

Attribution Contention Occurs At The ASIN Level. This Means If You Promote The Same ASINs Across Multiple Orders Your Attribution Tags With The Same Promoted ASINs Will Be Eligible With Each Other For Attribution. True False

When Measuring Campaigns Using Amazon Attribution, What Is The Next Step After You Create An Order?

When Measuring Campaigns Using Amazon Attribution, What Is The Next Step After You Create An Order? Name your order. Copy your attribution tag to append on your ad as the click-through URL. Generate a report to validate that you are measuring all your ad’s clicks correctly. Create line items, which generates attribution tags that are placed on ads.