Home » HubSpot Contextual Marketing Certification » An Automated Email That You Send Has A High Click-Through Rate, But The Landing Page That It Promotes Has A Low Conversion Rate. Which Element Would Benefit Most From Contextual Marketing?
An Automated Email That You Send Has A High Click-Through Rate, But The Landing Page That It Promotes Has A Low Conversion Rate. Which Element Would Benefit Most From Contextual Marketing?
An Automated Email That You Send Has A High Click-Through Rate, But The Landing Page That It Promotes Has A Low Conversion Rate. Which Element Would Benefit Most From Contextual Marketing?
A personalized subject line in the email.
A smart CTA in the email to show different wording to visitors.
A smart form on the landing page to ask different questions of visitors who come from the email.
A personalization token on the landing page that displays the first name of visitors who come from the email.