What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions? Campaigns Keywords Bid Adjustments Destination URLs
Enabling auto-tagging does what? Adds Analytics tags to campaign URLs Adds Google Ads tags to campaign URLs Adds campaign hyperlinks to website pages Adds Analytics tracking code to website pages
Google Ads lets users advertise on which properties? Google Search Google Display Network Campaign Manager Google AdSense
If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals? /thankyou.html /thankyou.php /thankyou/receipt.php All of the above
When creating a Goal in Google Analytics, which are required? Goal Name Goal Type Goal Slot ID Goal Funnel Visualization
Which are examples of Goals in Google Analytics? Making a purchase Signing up for a newsletter Completing a successful Google search Submitting a contact information form
Which formats may be used to add a custom campaign parameter to a URL? www.googlemerchandisestore.com/?utm campaign = fallsale www.googlemerchandisestore.com/?utm_campaign=fallsale www.googlemerchandisestore.com/?utm_campaign=fall_sale www.googlemerchandisestore.com/?utm_campaign = fall sale
To quickly generate campaign tags, what tool should be used? The Measurement Protocol The Segment Builder The URL Builder The Goal Selector
Which tags are standard Google Analytics campaign parameters? utm_adgroup utm_source utm_medium utm_content
Which three tags does Google Analytics require for accurate campaign tracking? Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term Source, Content, and Term