Category Archives: Google Certification

Google Certification Question and Answers

You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? Shopping bags Blog content YouTube Social media

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? It can enable you to offer discounts that compete directly with your competitors’ pricing It can identify how your offering is different in comparison to your competitors It can give you deeper insight into the market and their… Read More »

Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? What your customers are doing on your website Where your customers have come from before visiting your website Where your customers go after leaving your website What your customers are looking for on your website

Fill In The Blank: As A Small Business, Creating Videos To Showcase Your Business Or Product Requires Only ______.

Fill In The Blank: As A Small Business, Creating Videos To Showcase Your Business Or Product Requires Only ______. An agency, professional crew and equipment Creativity, lots of experience and a large budget Creativity, planning and any budget Creativity, planning and high-quality equipment

When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework? The consideration phase, when customers start to research potential products to buy The finance stage, when customers think about their budgets The action stage, the moment when customers commit and purchase your product The sharing… Read More »