Which would prevent data from appearing in a Custom Report? A filter that filters out all data Not sharing the Custom report with users in the same view Dimensions and metrics of different scopes Too many dimensions applied to the Custom report
Custom Reports have which capabilities? Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension Create a report with data-driven attribution
What report groups an audience based on acquisition date and compares behavior metrics over several weeks? Behavior Overview report Active Users report Users Flow report Cohort Analysis report
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? Active Users report User Explorer report Users Flow report Cohort Analysis report
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? Primary conversion Assisted conversion Second-to-last-click attribution Last-click attribution
Multi-channel Funnel reports can credit conversions across which channels? Website referrals Paid and organic search Custom campaigns Television channels
In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? First marketing activity Last marketing activity Single assisted conversion All assisted conversions
What report analyzes which webpages get the most traffic and highest engagement? Active Users report Active Users report All Pages report Frequency and Recency report
Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel? Paid Search Organic Search Direct Display