Poppy’s Setting Up An App Campaign, And She Wants To Aquire A High Volume Of Users While Also Generating Plenty Of In-App Purchases. Which Of The Following Settings Should Poppy Select To Achieve Her Marketing Objective? A focus on “In-app actions” while targeting “Users who have interacted with the app previously”. A focus on “Install volume” while targeting “All users”.… Read More »
Which Of These Companies Would Be Ready To Start A Google App Campaign Focused On In-App Actions? An education company with a large app user base that’s assigned values to the specific actions users take within the app. A ﬁnance company with a small app user base that wants to drive additional app installs. A travel company with… Read More »
Vivian’s Been Put In Charge Of A Few Clients Interested In Running Google App Campaigns. Some Campaigns Will Use Target Cost-Per-Action (TCPA), While Others Use Target Cost-Per-Install (TCPI). Which Two Statements Are Correct When It Comes To Setting Daily Budgets Within App Campaigns? (Choose Two.) A daily budget should be at least 50 times the tCPI. A daily… Read More »
An Education Company Is Uploading Image Assets For Their Google App Campaign. What Are Three Guidelines They Should Follow To Optimize Their Image Asset Mix? (Choose Three.) Include large borders for image clarity. Include the maximum of 20 images for coverage. Include images with high pixel density for visibility. Include app store badges and brand logo for credibility.… Read More »
What Are The Three Tracking Solutions For Google App Campaigns? Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play. Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking. Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners. Google Analytics for Firebase, app attribution partners, Google Ads Analytics.
Luca’s Running A Google App Campaign For News Publisher World News Online. Why Should Luca Care About The Quality Of World News Online’s Listing On Google Play? (Choose Two.) Information on the Play listing page is used for app push notiﬁcations. Information on the Play listing page is used by Google App campaigns as creative assets. World News… Read More »