Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times
Exact Broad Broad-match modifier Phrase
Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the format of those ads. Certain campaign types will only serve ads during particular times of the day and week. Different campaign types have different minimum and maximum budget requirements.
Search Ads Uploaded Ads Social Ads Responsive Display Ads
Simplicity/strong> Automation Control Reach
These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results. These ads show up next to Google search results and… Read More »
By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products and services All of the above
Automated bidding Automated conversions Automated creatives Automated targeting