Category Archives: Google Ads Search Certification
Three Core Principles, Focused On Helping Businesses Reach Their Online Potential, Are The Foundation For Google Ads. The First Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built? – Majanto
Google Ads Was Designed To Deliver Three Things To Every Advertiser: Relevance, Control, And Results. It Provides Relevance By Connecting Advertisers With The Right People At The Right Time. It Provides Results By Charging Only When You Get A Click. How Does Google Ads Provide Control? – Majanto
By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which competitors they place ads in auctions against By giving advertisers control over the next highest bid allowed in auctions they enter By giving advertisers control over the maximum they spend per month.
Google Ads Was Designed To Help Businesses Achieve Online Success. To Accomplish This, Google Ads Was Built On Three Core Principles. What Are These Principles? – Majanto
Hank Wants To Use A “Maximize Conversions” Campaign With The Performance Planner. Which Recommendation Can Be Provided To Hank By The Performance Planner? – Majanto
Helen’s Heating And Air (HHA) Wants To Encourage Interest In Their New Smart Refrigerators. They Know That WidgetCo Also Sells Smart Refrigerators. HHA’s Marketing Manager Creates The Broad Match Keyword “Refrigerator,” And Adds “WidgetCo” As A Negative Keyword. Which Two Searches May Prompt The Ad? (Choose Two.) – Majanto
How Can Ad Extensions Contribute To Increasing User Engagement? – Majanto
How Can Performance Planner Serve Your Business? – Majanto
How Does Automating Your Bid Contribute To A Successful Google Ads Campaign? – Majanto
Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent and set the appropriate… Read More »