Category Archives: Google Ads Search Certification

Google Ads Search Certification Question and Answers

Jimmy Sells Televisions On His Website. He Notices He’s Getting Traffic From Searches For A Brand He Doesn’t Carry, And Sets Up A Negative Keyword For That Brand. How Does The Negative Keyword Help Jimmy’s Advertising Campaign? – Majanto

Jimmy’s ads will appear at a lower rate when users search for the television brand. Common misspellings and synonyms of his keywords will still allow his ads to be shown. His ads won’t be shown to users searching for the uncarried brand. Ads for Jimmy’s business will be shown to the widest possible audience.

John’s Company Makes A Great Product And Customers Are Happy With Their Purchases. Unfortunately, Few Potential Customers Visit The Company’s Website. What Are Two Ways That Responsive Search Ads Could Help John’s Company Reach More Potential Customers? (Choose Two.) – Majanto

With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns. With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions. With machine learning making the decisions, responsive ads are given preferential… Read More »

John’s Plumbing Prides Itself On Excellent Customer Service, Especially During After-Hours Service Calls. They Want To Connect With People Who Need Emergency Plumbing Services In The Middle Of The Night. Which Criteria Should John’s Plumbing Configure To Meet This Goal? – Majanto

Networks Devices Ad extensions Ad scheduling

Karen Has Evaluated Her Google Search Ads Campaign’s Optimization Score After Noticing That The Campaign’s Performance Had Slipped. The Score Is Much Lower Than It Was A Month Ago. She Accepts An Optimization Recommendation From The Available List. What Will Happen To Her Campaign’s Optimization Score? – Majanto

It will gradually improve by the end of the week. It will improve the the end of the day. It will improve upon acceptance. It will improve by the end of the month.

Karen’s Washing Machine Broke, So She’s Conducting A Search On Google To Find A New One. She Sees A Number Of Google Search Ads For Washing Machines In The Results. Which Of The Following Make Up Some Of The Parameters That The Google Search Ads Auction Uses To Determine What Ads Karen Sees? (Choose Two.) – Majanto

Campaign type Advertiser campaign count Size of ad group Ad relevance Advertiser bid

Laverne Created Her First Google Search Campaign For Her Yoga School. She Selects The Google Search Network And By Default, Google Search Partners. Which Benefit Will She Gain By Appearing On Google Search Partners? – Majanto

Increases the geographic distribution of her ad. Extends her reach to additional sites. Allows her to reach to all device types. Enables her to partner with other similar businesses.

Leo Is In Charge Of Advertising For The Clothing Lines Of A Large Manufacturer. He Uses His Google Ads Recommendations Page To Help Him Evaluate His Search Ads Campaigns. Which Feature Makes The Optimization Recommendations Valuable For Leo? – Majanto

The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations provide general insight from Google. The recommendations are created by higher-level account executives.

Lisa Sells Kitchen Furniture Through Her Website. While Her Sales Are Stable, She’s Concerned That They’re Not Keeping Pace With Those Of Other Online Furniture Stores. How Can A Google Search Campaign Benefit Lisa’s Business? – Majanto

Her business will have a competitive presence with similar businesses during searches. Her business will have a higher ranking in organic search results. Ads for her business will appear across a variety of digital and traditional media. Potential customers will be automatically directed to her business website.

Marco Owns A Company That Installs Smart-Home Accessories. His Employees Recently Completed Specialized Training On Installing Specific Units For Garage Doors. He Wants To Capitalize On His Employees’ New Skills. How Could A Google Search Campaign Benefit His Business? – Majanto

His ad may appear when people research similar installation options. His ads will be shown at random, thereby generating new cold leads. His ads will be displayed on related industry websites. His website will appear higher in organic ranking.