You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two) Shopping Behavior Analysis Product Performance Ecommerce Overview Sales Performance
Which report would you use to build a segment of users who abandoned a specific step of the checkout path? Shopping Behavior Analysis Product Performance Ecommerce Overview Checkout Behavior Analysis
In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate? Billing and Shipping Payment Review Sessions with Transactions
What can the Shopping Behavior Analysis report tell you? (select two) How users moved from one stage of purchasing to the next. Where users abandoned the shopping funnel. Errors on the “Billing and Shipping” page. Top channels driving sessions with check-outs.
In this Product Performance report, which product indicates potential issues with the product details page? 22 oz. Mini Mountain Bottle Travel Journal Organic Basic T-Shirt Men’s Heather T-Shirt
You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed? Cart-to-Detail Rate Buy-to-Detail Rate Average Price Product Adds
In this Product List Performance report, which product list and list position is most efficient at driving product clicks? Position 1 on the Homepage Promo list Position 1 on the Similar Products list Position 3 on the Homepage Promo list Position 3 on the Similar Products list
What can the Product List Performance report be used for? (select three) Identify a list of products to remove from your website. Identify low performing Product Lists for optimization opportunities. Analyze how the order of products in a product list may impact performance. Compare product performance across multiple Product Lists.
What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two) Implement Enhanced Ecommerce on your website. Enable Enhanced Ecommerce Reporting in your Analytics view. Enable Checkout Labeling in Ecommerce settings. Assign values to all Analytics goals.
How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed? Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report. Identify the Page Value for the “About Us” page and compare this metric across all other… Read More »