Category Archives: Google Analytics for Power Users

Google Analytics for Power Users Question and Answers

How would you view data for Revenue, Transactions, and Average Order Value per traffic source?

How would you view data for Revenue, Transactions, and Average Order Value per traffic source? View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab. View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension. View the Ecommerce > Overview report and select “Avg. Order Value” as a metric in… Read More »

You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data?

You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data? A B C D

You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data?

You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data? A B C D

If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)

If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two) Immediately stop investing in marketing for the source. Immediately increase marketing spend for the source. Determine whether the traffic source fulfills other site goals. Determine whether the source assists in conversions.

When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?

When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended? Most users who converted were using desktop. The Google Store should optimize their site for tablet. The Google Store shouldn’t bother developing for mobile. There must be an issue with the checkout flow on desktop.