How is a spreadsheet defined? An interactive computer application for the organisation, analysis and storage of data A static collection of related data tables that can be queried to locate specific fields A tool for storing large amounts of numerical data, but not text-based data A digital balance sheet to keep track of financial transactions
Why should you avoid focusing on collecting as much data as possible? Vast quantities of data will take a long time to process Large amounts of data are harder to store online The right information, at the right time, is more valuable Spreadsheets have a limit on the amount of information they can store
What do website analytics allow you to do? Set up advertising accounts to drive continuous improvement Understand users behaviour and improve the effectiveness of your digital marketing efforts Interact with customers on your website to increase conversion Predict your users next move based on previous data