When using display advertising, what could you include in an ad to achieve the goal of driving more sales? Promotions and special offers Personalised messages Location specific information Product shots and detailed information
When discussing display advertising, what is an ad network? A way to get free traffic to your site A directory of lots of websites that sell the same products as you do An online store of images you can use within your content A platform allowing the advertiser to advertise on websites within the network
When planning your display advertising, what does the word ‘placement’ mean? The exact location of your ad on a particular page of a website The size and position of your ad The exact location of your ad on search engine results pages The position of text within your ad
What can you do to help your videos appear in search results? Make the content really interesting Give detailed descriptions of its content Clearly brand your videos Include calls to action within the videos
Which of the following is a benefit of display advertising over search advertising? Display advertising is cheaper than search advertising Appearing on relevant websites offering advertising space Ads can appear at the top of search engine results pages Display ads are more likely to be clicked on
When it comes to email marketing, what do we mean by the term A/B testing? A/B testing means you can split your contacts alphabetically A/B testing means you send the same email twice to the same people A/B testing means splitting your audience and sending each of them a different variation of your email A/B testing means it… Read More »
If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this? Change the colours to be more eye-catching Change how much your branding is shown in the video Update the description to tell people more about the video Delete the video and… Read More »
Fill The Blank: In The World Of Display Advertising, Remarketing Is A Way To _________. pay less per click than standard SEM ads show ads to people before they visit your website show ads to people after they visit your website display a pop up on your website when people visit it
How Would You Classify The Content Distribution Channel That Uses Influencer And Outreach Marketing To Increase A Brand’s Reach? Paid Owned Earned Published