Category Archives: Google Digital Garage Final Exam

Google Digital Garage Final Exam Question and Answers

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? To see personal data about the person who bought from you To understand what is working and what is not To increase your budget to get more traffic To advertise internationally more easily

Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.

Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages. relevance conversion clicks importance

Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad? It will help the ad stand out and encourage people to click it It will guarantee the ad appears at the top of the search results It will increase the amount of users across your entire website It can increase… Read More »

There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?

There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate? The quantity of links is important, not the quality The quality of links is important, not the quantity Links hidden within code on sites improves your SEO performance Links… Read More »

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? Pay people to link back to your site Write some great content they will find useful Ensure your staff link back to your site Link to them first, regardless of whether they… Read More »

When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…

When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… Outrank lots of larger, more established companies Find more opportunities See more traffic than short tail keywords Perform better on social media

Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app? Call the customer when there is an offer they’d enjoy See where their customers are and monitor their shopping behaviours Send them offers when they enter a certain geographical area Add items to their in-app basket… Read More »