Fill In The Blank: Actionable Insights Can Be Described As Explaining The ______ Of An Online Marketing Campaign. ‘Why’ ‘How’ ‘When’ ‘Who’
What Makes The Data Cycle Useful? It helps you make the most of the data collected from marketing activities It helps you evaluate your competition It provides information about what users like about your website It presents collected data in a visually appealing way
Which Type Of Data Relates To A Metric That Can Be Represented With A Number? Quantitative Qualitative Holistic Customer
Which Section Of Google Analytics Can Tell You Whether Visitors Have Found Your Website Via Social Media? Site search Acquisition Behaviour Search Console
Fill In The Blank: If An Ad Is Not Performing Well, One Effective Tactic Is To _____________. Try a different search engine Tweak the ad’s copy and analyse the results Hire a professional ad agency Delete the ad and try again
Most Web Analytics Tools Can Tell You What Information About The User? Their contact details, their behaviour and their operating system Their location, type of device they’re using and pages visited Their location, type of device they’re using and contact details Their interests, when they delete their browser cookies and their location
If Your Key Business Goal Is To Get People To Book Rooms At Your Guesthouse, What Data Are You Most Likely To Be Interested In? How long people spend on your ‘How To Find Us’ page Which day of the week is most popular for bookings Whether your funny Tweet goes viral How many people visiting your site… Read More »
Analytics Can Give You Immediate Valuable Information About Which Type Of Customers? Previous and current customers Current and future customers Previous and future customers Offline and online customers
Fill In The Blank: Website Analytics Can Tell You _____________. What time of day your website gets the most traffic How many mentions or likes you get on social media How well your competitor’s ad campaigns are doing The email addresses of visitors to your landing pages
When Looking At Your Video Analytics, You Discover People Are Only Watching The First Few Seconds Of Your Video. What Should You Do? Consider removing the video from the platform Consider re-shooting your video based on comments Consider updating your preview images, video titles or descriptions Consider asking people to watch the whole video in the description