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How Does Automating Your Bid Contribute To A Successful Google Ads Campaign? – Majanto

By | November 19, 2022

  • Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
  • Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
  • The customer journey has become more direct, so setting bids should be based on general user behavior.
  • Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.