Category Archives: HubSpot Content Marketing Certification

HubSpot Content Marketing Certification Question and Answers

What Results Can You Yield By Establishing Reporting Expectations Prior To Campaign Launch?

What Results Can You Yield By Establishing Reporting Expectations Prior To Campaign Launch? The campaign’s written SMART goals will free stakeholders from being directly involved. The campaign’s planned content will insulate your team from developing unexpected material outside of the written SMART goals. The campaign’s written SMART goals better align your work with the stakeholders’ key metrics. The… Read More »

When Examining Your Attribution Report, You Notice 85% Of Your Leads That Have Closed Into Customers Have Downloaded Your Introductory Ebook, But Your Sales Team Is Only Closing 1% Of Leads From Social Sources. How Do You Support Your Sales Team To Close More Leads From Social Into Customers?

When Examining Your Attribution Report, You Notice 85% Of Your Leads That Have Closed Into Customers Have Downloaded Your Introductory Ebook, But Your Sales Team Is Only Closing 1% Of Leads From Social Sources. How Do You Support Your Sales Team To Close More Leads From Social Into Customers? Ensure all leads from social sources are nurtured with… Read More »

You’re Analyzing The Performance Of Your Social Channels And You Notice That Facebook Consistently Outperforms Your Twitter And LinkedIn Page. What Should You Do Next?

You’re Analyzing The Performance Of Your Social Channels And You Notice That Facebook Consistently Outperforms Your Twitter And LinkedIn Page. What Should You Do Next? Post the same message on all channels as Facebook since it is working well. Analyze Facebook further to see which posts are working for future content ideas. Transition all social ad budget to… Read More »

True Or False? You Should Only Include A Call-To-Action On A Blog Post Once The Offer Is Launched.

True Or False? You Should Only Include A Call-To-Action On A Blog Post Once The Offer Is Launched. True, if you don’t have a relevant call-to-action, then leave blank. True, once you publish a blog post, it’s not a best practice to update calls-to-action over time. False, always provide a next step, even if it’s to sign up for email updates. False,… Read More »

When Republishing Your Content, How Can You Make Sure The Republished Post Stands Out In Contrast To Your Original Post In Search Engine Result Listings?

When Republishing Your Content, How Can You Make Sure The Republished Post Stands Out In Contrast To Your Original Post In Search Engine Result Listings? Update the headline Use a new author Add sub-headings to each section All of the above