Which Of The Following Is NOT A Storytelling Best Practice? Create emotional appeal through your content Be consistent and authentic Use the third-person point of view Your story should be clear and concise
Fill In The Blank: The Conflict In Your Content’s Story Should Focus On The ____________. prospects’ needs prospects’ stage of the buyer’s journey prospects’ problems All of the above
True Or False? If Prospects Can Get The Answers To Their Questions And See Themselves As Characters In Your Story, They’ll Be More Likely To Purchase From You. True False
Every Story Has These Three Storytelling Elements. What Are They? Characters, conflict, and resolution Conflict, idea, and resolution Characters, conflict, and interest Conflict, spark, and conclusion
What’s The Best Way To Have Your Business’ Story Remembered And Shared? Explain your history in detail. Show the ROI you can bring your customers. Create emotional alignment between your business and your prospects and customers. Explain the value of your products and services and how you’re the best at what you do.
Which Best Describes The Content Marketing And Inbound Marketing Relationship? A great content marketer doesn’t need to do inbound marketing. Both are valuable and take a lot of time and work. It’s best to focus your time on one or the other. Success relies on both as each serves a different function. If you do both then you’ll… Read More »
All Of The Following Are Content Marketing Practices EXCEPT: Email copy Technical SEO Social media posts Blogging
True Or False? Content Marketing Is A Relatively New Practice That Became Popular In The 1950’S With The Boom Of Advertising Firms. True False
What Are The Four Stages Of The Inbound Methodology? Attract, Convert, Close, and Delight Awareness, Consideration, Decision, and Delight Find, Engage, Convert, and Nurture Identify, Connect, Explore, and Advise
Which Is True About Content And Its Relationship With The Inbound Methodology? a. Content is needed to attract people to your site. b. Content is needed to attract visitors and convert them into leads. c. Content is needed to close leads into customers and turn customers into promoters. d. All of the above