Category Archives: HubSpot Contextual Marketing Certification

HubSpot Contextual Marketing Certification Question and Answers

Your Marketing Director At ABC Marketing Agency Would Like To Set Up An Email Campaign That Will Use Personalization To Reference A Lead’s Recent Conversion. Is This Possible?

Your Marketing Director At ABC Marketing Agency Would Like To Set Up An Email Campaign That Will Use Personalization To Reference A Lead’s Recent Conversion. Is This Possible? Yes, this is possible for leads. No, this is not something you can personalize. Yes, but only if the lead has visited your website “recently” (past 3 months). Yes, when… Read More »

You’re Trying To Build Out A Contextual Marketing Strategy At Your Company, But Your Boss Is Not Seeing The Value Of It. How Do You Explain The Benefit Of Personalization?

You’re Trying To Build Out A Contextual Marketing Strategy At Your Company, But Your Boss Is Not Seeing The Value Of It. How Do You Explain The Benefit Of Personalization? Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using personalization, we won’t have to create any new… Read More »

Which Is NOT A Way To Ensure That The Results From Usability Testing Are Consistently Reliable?

Which Is NOT A Way To Ensure That The Results From Usability Testing Are Consistently Reliable? Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that they get to the right end goal. Use a script to ensure that your questions stay the same. Record all tests so… Read More »

What Kind Of Users Do You Want To Recruit For Usability Testing?

What Kind Of Users Do You Want To Recruit For Usability Testing? Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test. Customers only. If you know what they like, you can make the best experience for everyone. Non-customers that have visited your website before. This user segment… Read More »

Your Colleague Jana Wants To Add Contextual Marketing To Your Organization’s Homepage. She Wants To Target Your Company’s Top Buyer Persona “Copywriter Charles.” What Would You Suggest For Jana To Do Next In Planning A Contextual Marketing Strategy?

Your Colleague Jana Wants To Add Contextual Marketing To Your Organization’s Homepage. She Wants To Target Your Company’s Top Buyer Persona “Copywriter Charles.” What Would You Suggest For Jana To Do Next In Planning A Contextual Marketing Strategy? Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors.… Read More »