Category Archives: HubSpot Contextual Marketing Certification

HubSpot Contextual Marketing Certification Question and Answers

Sam, Your Boss At ABC Marketing Agency, Wants Users To Feel More Connected To Your Company. Sam Suggests: “Add A Personalization Token To The Home Page That Says ‘Welcome, First Name.’ I Know That We Need Personalized Content.” How Would You Respond To Sam’s Request?

Sam, Your Boss At ABC Marketing Agency, Wants Users To Feel More Connected To Your Company. Sam Suggests: “Add A Personalization Token To The Home Page That Says ‘Welcome, First Name.’ I Know That We Need Personalized Content.” How Would You Respond To Sam’s Request? “We should add it because big companies like Amazon and Netflix have it.”… Read More »

In Order To Successfully Use Personalization, You Need To Review Your Contacts Database And Ensure All Of The Following EXCEPT:

In Order To Successfully Use Personalization, You Need To Review Your Contacts Database And Ensure All Of The Following EXCEPT: The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has been enabled for the properties you’re using.

Your Colleague Jana Would Like To Add A Personalization Token To A Landing Page That Offers “10 Tips To Generate More Leads.” She Would Like To Add The Company Name Property In Order To Connect With The User, Showing That This Ebook Would Be Helpful To The Individual’s Company. How Would You Respond To Jana?

Your Colleague Jana Would Like To Add A Personalization Token To A Landing Page That Offers “10 Tips To Generate More Leads.” She Would Like To Add The Company Name Property In Order To Connect With The User, Showing That This Ebook Would Be Helpful To The Individual’s Company. How Would You Respond To Jana? “Sounds like a… Read More »

It’s Time For Your Monthly Website Performance Review. Your Colleague Jana Has Pulled The Numbers And Finds That Your Homepage Has A 70% Bounce Rate. Is This A Good Rate?

It’s Time For Your Monthly Website Performance Review. Your Colleague Jana Has Pulled The Numbers And Finds That Your Homepage Has A 70% Bounce Rate. Is This A Good Rate? Yes. A high rate is good because that means the users are ‘bouncing’ from page to page. Yes. A high rate is good because that means the users… Read More »