What Enables Buyers Of Digital Advertising Inventory To Manage Multiple Ad Exchanges Through One Interface? Advertising platform Demand-side platform Keyword manager Targeted advertising manager
Fill In The Blank: Automated Bidding Is Powered By _____. HTTP cookies virtual reality machine learning ad tracking
What Is Ad Rank? A value used to determine your ad position The maximum amount of money you’re willing to pay for a desired action on your ad A set of related ad groups often used to organize categories of products or services you offer The amount/number of advertising dollars you spend to acquire one new customer
What Is The Benefit Of Including Ad Extensions In Your Search Ads? Take up more space in the SERPs Improve click-through rate Provide more value to potential customers All of the above
Scenario: You Work For H.Bloom, A Flower Delivery Company. You Are Running A Paid Search Ad For The Keyword “Flower Delivery” That Directs To The Landing Page Below. The Goal Of This Ad Is To Drive Leads. What Would You Do To Potentially Improve The Ad’s Performance? Select All That Apply. Remove the H.Bloom logo from the landing… Read More »
What Elements Should Be Included In Your Search Ad Copy? Select All That Apply. Questions Keywords A call-to-action Analogies
What Symbol Would You Use To Add A Negative Keyword? / ^ + –
What Symbol Would You Use To Add A Broad Match Modifier? / ^ + –
Which Of The Following Represents A Phrase Match Keyword? +smart tv -smart tv [smart tv] “smart tv”
Which Of The Following Represents An Exact Match Keyword? “dog treats” [dog treats] dog treats -dog treats