If You Want To Exclude Your Ad From Being Shown On Searches Containing A Specific Keyword, What Would You Use? A negative keyword A phrase keyword A broad match modifier A phrase match modifier
If You Have A Keyword Set To Broad Match, But You Want To Select Specific Keywords That Must Be Included In The Search Query For Your Ad To Be Displayed, What Would You Use? A negative keyword A phrase keyword A broad match modifier A phrase match modifier
Fill In The Blank: A Keyword Set To ______ Match Type Will Display Your Ad When The Search Term Contains Any Or Some Combination Or Variations Of The Words In Your Keyword, In Any Order. phrase negative exact broad
What Is One Benefit Of Running Search Ads For Brand Keywords? They always appear first in the search results, above other ads They protect your traffic if a competitor bids on your brand keywords They see a higher click-through rate than non-brand keywords They are significantly less expensive than search ads for other keywords
What Is The Difference Between A Brand Keyword And A Non-Brand Keyword? A brand keyword is more expensive, a non-brand keyword is less expensive A brand keyword receives less traffic, a non-brand keyword receives more traffic A brand keyword has more variations, a non-brand keyword has fewer variations A brand keyword includes a brand’s name, a non-brand keyword does not include a… Read More »
What Is One Ad Type That Is Unique To Snapchat? Story ads Image ads Sponsored messages AR lenses
What Type Of Company Would Be Most Likely To Find Success Advertising On Pinterest? An accounting firm A fashion brand A marketing technology company A government agency
What Is One Advantage Of Advertising On LinkedIn? Advertising on LinkedIn is often less expensive than advertising on Facebook You can target audiences with unique demographics, like job title and industry LinkedIn has more ad types than any of the other social media platforms You can advertise to a highly engaged audience that interacts with more ads than… Read More »
What Do Sponsored Messages On Facebook Messenger Allow You To Do? Display messages in the Facebook News Feed to your audience Run story ads on Facebook Messenger Add a call-to-action in your Facebook ads to start a conversation with your business in Facebook Messenger Advertise to people who have interacted with your business on Facebook Messenger
What Is The Best Way To Advertise On Instagram? Create ad campaigns in the Facebook Ads Manager Create ads from your Facebook Page and promote them on both Facebook and Instagram Promote posts and stories directly from your Instagram professional account Boost existing posts from your Facebook account