Which Of The Following Ad Copy Examples Follows The Best Practices For Simplifying Language? “Looking for a new car insurance policy? Talk to a CISR today.” “Protect you and your loved ones with a car insurance policy made for the whole family.” “You drive your car on a regular basis during the course of the day. Protect yourself… Read More »
Which Of The Following Is NOT An Ad Copywriting Best Practice? Focus on value Use simple language Include conversational CTAs Use acronyms
Scenario: You Want To Target An Audience That Has Previously Viewed Your Product’s Pricing Page On Your Website. Which Targeting Strategy Should You Use? Behavioral targeting Audience targeting Retargeting Demographic targeting
What Is The Difference Between Pixel-Based Retargeting And List-Based Retargeting? Select All The Apply. Pixel-based retargeting is for anonymous site visitors, list-based retargeting is for existing contacts Pixel-based retargeting is for existing contacts, list-based retargeting is for anonymous site visitors Pixel-based retargeting relies on tracking pixels, list-based retargeting relies on forms and a CRM Pixel-based retargeting is more effective, list-based retargeting is less effective
With Contextual Targeting, You Could Reach People Who: have conducted searches online for keywords related to startups and entrepreneurship are interested in startups and read articles on Entreprenuer.com recently downloaded your Guide to Entrepreneurship lead generation content offer are located in the San Francisco Bay Area
With Behavioral Targeting, You Could Reach People Who:? are located in the Denver metro area and have a household income between $50,000 and $100,000 have an interest in video games spent at least 5 minutes reading your most recent blog post spend a lot of time reading online news publications
With Demographic Targeting, You Could Reach People Who: are between the ages of 25-49 located in Austria who speak German have visited your website before or are subscribed to your blog have searched for key terms in German related to marketing software have an interest in technology and read an online publication called Martech Today regularly
Which Of The Following Is NOT An Ad Targeting Strategy? Contextual targeting Demographic targeting Audience targeting Behavioral targeting
Fill In The Blank: You Should Use A Target CPA Bidding Strategy When You Have _____. an efficient CPA an inefficient CPA a big advertising budget a small advertising budget
Which Of The Following Is NOT One Of The Three Elements Of A Marketing Mix? Earned media Owned media Social media Paid media