Fill In The Blank: ________ Are The Core Elements Of The Business And Website. They Act Like The Beams Of A House, The Underlying Support Upon Which All Other Activities Should Be Built. The “fundamental assumptions” The executive team’s goals Profit and loss statements Marketing vision
Which Statement Best Describes What A Buyer Persona Is? A semi-fictional representation of your ideal customer. A report that combines the items that an average buyer purchases in a year. A simple description of demographic characteristics of people you’d like to target. The most recent lead that converted into a paying customer.
Imagine Your Team Is Reviewing The Required Work To Complete The Strategy Stage. Upon Reviewing, Your Boss Asks, “What Is The Jobs To Be Done Step?” Which Of The Following Responses Would Be The Best? “Jobs to Be Done is a framework that helps us understand the progress our customers are trying to make, which they are “hiring”… Read More »
Which Of The Following Factors Is NOT Important To Determine During The Website Goals Step? The number of high-impact pages required to build on the new website. The target goals for each key performance indicator (KPI). The omissions. The key performance indicators (KPIs) that should be measured.
Fill In The Blank: When Using Growth-Driven Design, You Can Experience ______, _______, And ______ Compared To Traditional Web Design. quicker time-to-value, happier team members, better results innovative designs, deeper research, an overall bigger website manageable timelines, more creativity, smaller budget requirements stakeholder buy-in, revenue-driven decisions, more responsive designs
Imagine Your CEO Says, “Why Do We Need To Use Growth-Driven Design On Our Website? Don’t We Just Need It To Look Better Than Our Competitors?” Which Of The Following Is The Best Response To Your CEO? “We need to shift our thinking to view the website as an asset we invest in to drive company growth. Agencies… Read More »
During The Continuous Improvement Stage, What Are The Steps Used In The Cycle? Research, ideate, create, experiment. Audit, create, review. Plan, develop, experiment, document. Plan, build, learn, transfer. None of the above are correct.
True Or False? A Launch Pad Website Doesn’t Contain Any Content. It’s A Functional Prototype Of What The Website Will Look Like When It’s Done. True False
What Are The Three Stages Of Growth-Driven Design? Strategy, Launch Pad, Continuous Improvement Roadmap, Usability, Optimization Planning, Development, Refinement Strategy, Creation, Acceleration
What Primary Challenge(S) Exist With The Traditional Web Design Process? The website launch often falls behind schedule and runs over budget. Most decisions about the website are based on assumptions and are from the company’s point of view. Poor results happen because there are minimal improvements made after the launch. A and B A and C A, B,… Read More »