Category Archives: HubSpot Sales Enablement Certification

HubSpot Sales Enablement Certification Question and Answers

After Creating Your Hero Statement, You Identify A Type Of Person Who Is Interested In Your Product That You Can’t Be A Hero To. What Should You Do For These People?

After Creating Your Hero Statement, You Identify A Type Of Person Who Is Interested In Your Product That You Can’t Be A Hero To. What Should You Do For These People? Make it clear early on that your product isn’t a good fit for them. Accept their business and serve them as well as you can. Modify your… Read More »

What Is A Buyer Persona?

What Is A Buyer Persona? A semi-fictional representation of your ideal customer based on data. The demographic information of a particular sales prospect. A categorization of leads that indicates how “sales ready”? they are. A story that describes your sales process from the buyer’s point of view.

True Or False? You Should Invest In Keeping Your Technological Core In Place Long-Term, But You Can Experiment With Your Edge Technologies And Change Them Easily.

True Or False? You Should Invest In Keeping Your Technological Core In Place Long-Term, But You Can Experiment With Your Edge Technologies And Change Them Easily. True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But the edges are a great place to experiment and try new things.… Read More »

All Of The Following Are Ways To Involve Your Sales Team In The Content Creation Process EXCEPT:

All Of The Following Are Ways To Involve Your Sales Team In The Content Creation Process EXCEPT: Have individual sales reps take turns acting as content manager. Have the sales team send the marketing team the content they’ve already created. Have the sales team BCC the marketing team when they answer questions asked by prospects. Have your content… Read More »

What Is The Difference Between An Ideal Customer Profile And A Buyer Persona?

What Is The Difference Between An Ideal Customer Profile And A Buyer Persona? An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should include jobs to be done, and… Read More »

Evaluate This SLA: Marketing Will Generate 250 Qualified Leads Each Month, And Sales Will Convert 50 Of Those Leads Into Customers.

Evaluate This SLA: Marketing Will Generate 250 Qualified Leads Each Month, And Sales Will Convert 50 Of Those Leads Into Customers. This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed.