Category Archives: HubSpot Sales Enablement Certification
You Explain The Concept Of Smarketing Meetings To Your Leadership Team, And One Person Asks, “How Often Do We Need To Have These Meetings?” How Do You Respond?
You Explain The Concept Of Smarketing Meetings To Your Leadership Team, And One Person Asks, “How Often Do We Need To Have These Meetings?” How Do You Respond? “We’ll have to figure out what works best for us, but every two weeks is a good place to start.” “No more than once a month. More frequently than that… Read More »
Why Are Smarketing Meetings An Important Part Of A Sales Enablement Strategy?
If Your Service-Level Agreement Provides Your Sales Team With More Leads Than They Can Handle, What’s The FIRST Thing You Should Do?
If Your Service-Level Agreement Provides Your Sales Team With More Leads Than They Can Handle, What’s The FIRST Thing You Should Do? Evaluate each rep’s sales velocity and look for areas that can be improved. Recalculate the SLA to make it more reasonable. Hire more salespeople. Have your marketing team nurture the leads sales can’t get to until… Read More »
If Your Service-Level Agreement Requires Your Marketing Team To Generate 40 Qualified Leads Each Month, How Should They Deliver Those Leads?
If Your Service-Level Agreement Requires Your Marketing Team To Generate 40 Qualified Leads Each Month, How Should They Deliver Those Leads? At a steady rate, about 10 leads each week. They should deliver as many leads as possible in the first half of the month so sales has the whole month to work with them. The should deliver… Read More »
What Does A Sales And Marketing Service-Level Agreement (SLA) Require Sales To Do?
What Does A Sales And Marketing Service-Level Agreement (SLA) Require Sales To Do? Contact the leads marketing generates within a certain timeframe. Contact a certain percentage of the leads marketing generates. Close a certain number of deals. Nothing — the SLA outlines the service marketing will provide to sales.
What Should You Do With The Leads In Box 1?
True Or False? If You Don’t Have Enough Hand Raisers And Good-Fit, Sales-Ready Leads To Keep Your Sales Team Busy, Your Sales Reps Should Find Helpful Ways To Reach Out To Good-Fit Leads That Aren’t Sales Ready.
How Do Goals And A Vision Work Together?
How Do Goals And A Vision Work Together? A vision inspires long-term action, and goals track individual steps toward achieving that vision. Goals state what a company wants to accomplish, and a vision is a description of how those goals will be accomplished. Goals are used to measure performance internally, and a vision is the messaging used to communicate those… Read More »