Category Archives: HubSpot Sales Enablement Certification
Why Should Defining Your Target Buyer Be Part Of Your Sales Enablement Strategy?
Why Should Defining Your Target Buyer Be Part Of Your Sales Enablement Strategy? It will increase your sales efficiency by helping your sales team spend more time with people who are more likely to buy. It makes it easier to track the progress you’re making toward your goals. It’s impossible to implement a sales enablement strategy without first… Read More »
Which Of The Following Is The BEST Way To Ensure Your Smarketing Meetings Have A High Level Of Psychological Safety?
Which Of The Following Is The BEST Way To Ensure Your Smarketing Meetings Have A High Level Of Psychological Safety? Make sure all of the attendees speak in roughly equal amounts. Have the executive leaders who attend the meetings lead the discussion. Don’t bring up problems if the people who caused the problem are in the room. Avoid… Read More »
True Or False? Executive Leaders Should Attend Smarketing Meetings.
What Is The Purpose Of Smarketing Meetings?
What Is The Purpose Of Smarketing Meetings? To have marketing and sales come together to identify and solve problems. To have marketing and sales come together to report on progress toward meeting the requirements of their SLA. To have marketing and sales come together to recognize high achievers and reward good work. To have marketing brainstorm ideas for… Read More »
What Is The Difference Between Work Groups And Teams?
What Is The Difference Between Work Groups And Teams? Work groups are accountable as a group, while teams hold individual members accountable. Work groups have a flat structure, while teams have an internal hierarchy. Members of a work group are independent from each other, while members of a team rely on each other to get work done. All… Read More »
True Or False? Contacting New Leads Within Five Minutes Is Better Than Contacting Them Within 24 Hours.
If The Leads Your Marketing Team Produces Are Consistently Low Quality, Which Of The Following Is The BEST Way To Improve Your Lead Quality?
If The Leads Your Marketing Team Produces Are Consistently Low Quality, Which Of The Following Is The BEST Way To Improve Your Lead Quality? Optimize your messaging to stop attracting the wrong people. Lower your lead qualification standards. Nurture the leads until they’re a better fit. Generate a higher number of leads so that more good-fit leads will be brought… Read More »
After You Explain The Concept Of A Judicial Branch To Your CEO, She Says, “Great! I’ll Have The Sales Leadership Team Make That Part Of Their Monthly Meeting.” How Do You Respond?
After You Explain The Concept Of A Judicial Branch To Your CEO, She Says, “Great! I’ll Have The Sales Leadership Team Make That Part Of Their Monthly Meeting.” How Do You Respond? “In the interest of being unbiased, I think it would be better to have the judicial branch made up of people who are outside of the… Read More »