Category Archives: HubSpot Social Media Marketing Certification

What’s The Difference Between Social Listening And Social Monitoring?

What’s The Difference Between Social Listening And Social Monitoring? Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective. Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research. Social listening can only be… Read More »

There Are Certain Actions That Need To Be Taken Into Consideration For A Social Media Crisis. What’s An Action You Should Avoid?

There Are Certain Actions That Need To Be Taken Into Consideration For A Social Media Crisis. What’s An Action You Should Avoid? Pausing marketing emails Sending out promotional sponsored posts and tweets during a crisis Assessing the planned blogging and campaign schedule for appropriateness Creating a blog post to address the situation as needed

True Or False? Evaluating The Team Dynamics And How Each Member Did In The Crisis Along With Analyzing The Reactions, KPIs, And Overall Response To The Crisis Happens During The Response Stage.

True Or False? Evaluating The Team Dynamics And How Each Member Did In The Crisis Along With Analyzing The Reactions, KPIs, And Overall Response To The Crisis Happens During The Response Stage. True False

What’s The First Step Organizations And Brands Need To Take When Establishing A Social Media Policy?

What’s The First Step Organizations And Brands Need To Take When Establishing A Social Media Policy? Educate employees on the importance of having a social media policy for all team members within the organization. Reward the employees who are shining stars and are doing the right things on social media. Research best case studies for brands that are… Read More »