Category Archives: HubSpot Social Media Marketing Certification
What Should You Do If Your Competitor Has A Big Public Blunder?
What Should You Do If Your Competitor Has A Big Public Blunder? Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business. Amplify the competitor’s blunder, telling your followers “See this? We would never do this.” Maintain a helpful approach and have empathy… Read More »
Why Do You Need To Develop A Business Case For A New Social Monitoring Technology?
Why Do You Need To Develop A Business Case For A New Social Monitoring Technology? It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their requested budget. So that after the investment is made, you can go back and see whether it has lived up to expectations. To… Read More »
What Is The Biggest Challenge That Most Social Media Practitioners Have?
How Can Social Media Monitoring Inform Your Sales And Product Teams?
How Can Social Media Monitoring Inform Your Sales And Product Teams? Your competitors’ marketing material can be copied and used for your own product or service. Your product team can explain to customers exactly why they built that feature a certain way. Your sales team can listen to their closed/won deals and find great upsell opportunities via social… Read More »
When It Comes To Social Listening, How Do You Know Which Social Networks To Start With?
When It Comes To Social Listening, How Do You Know Which Social Networks To Start With? Start with the social networks your buyer personas use to learn about and interact with brands. Facebook has over two billion monthly active users, so start there. Create an account on all of them, and see which ones your audience gravitates towards.… Read More »