What Does The Following Definition Describe? ‘The Division Of An Audience Into Groups Of Who They Are And What They Like, With A Goal Of Identifying A Group Most Interested In Your Product/Service.’ Marketing channels Demographics Audience segmentation Group dynamics
Which Of The Following Is An Accurate Definition Of What A Content Marketing Campaign Involves? Creating and posting content ad-hoc when you have the time The creation of time-sensitive content that can be published through various channels Regularly emailing customers with news about a business’s products or services The creation and promotion of online materials with the goal of increasing interest in… Read More »
When Making Video Content For Your Display Ads, What Is Most Important To Ensure? Videos are entertaining, long and include a CTA Videos are relevant, short and include a CTA Videos are relevant, long and include a URL Videos are short, informative and include a phone number
Which Of The Following Can Be Used To Target An Audience When Using Some Social Media Ads? People’s names People’s address People’s pet names People’s relationship status
Before Running Search Ads, You Should Make Sure Your Site Is Mobile-Friendly. Which Scenario Best Describes A Mobile-Friendly Experience For A Customer? The business has a mobile app instead of a website The site include business phone numbers The site works on different mobile devices The site does not include any videos so it loads quickly
When Considering How Mobile Users Will Search For Your Business, Which Types Of Keywords Should You Focus On? Long tail keywords Shorter keywords and phrases Longer keywords and phrases Exact match keywords
Which Of The Following Factors Help Search Engines Determine If Your Business Is Local? Location details on the website, quality content and how mobile friendly the website is Location details on the website, list of shops local to you and a contact form Quality content, list of local suppliers and location details Location GPS tags on photos, quality… Read More »
Why is it important that you set goals when planning your display ad campaigns? To help determine the best way to collate customer data To help determine the performance and allow for optimisation To help determine where your budget will be spent To help determine the performance of your competition
What Can A Business Use To Send Messages To Users Who Have Already Downloaded Their App? Text messages Pull notifications Push notifications Email notifications
When It Comes To Optimising Your Website’s SEO For Mobile Users, Which Of The Following Is A Crucial Factor To Keep In Mind? Short content and fewer images Performance and usability Usability and short content Less video content