What Should A Business-To-Business Salesperson Do If Their Website Gets Multiple Anonymous Visits From A Single Company?

What Should A Business-To-Business Salesperson Do If Their Website Gets Multiple Anonymous Visits From A Single Company? Improve their website’s lead-capture tools Monitor the situation but wait for the company to initiate contact Call the company and offer to help Send a LinkedIn invite to the most likely buyer at the company

What Is A Topic Cluster?

What Is A Topic Cluster? A targeted cluster of relevant content that covers a specific topic in depth A collection of blog posts that addresses a series of related questions A comprehensive page that covers a topic in great detail A series of emails covering a specific topic that are used to generate leads

How Do CMS Developers Use Themes?

How Do CMS Developers Use Themes? Themes enable developers to create a site-wide content editing experience for marketers Themes enable developers to use the tools and technologies they prefer Themes prevent marketers from making side-wide design changes to their websites Themes are built by marketers to help developers understand their business’s branding

Jill Is A Marketer At The Green Thumb, A Plant Nursery That Delivers Plants To Your Doorstep. Her Main Buyer Persona Is Young Women Who Want To Add Greenery To Their Apartments But Don’t Know How To Properly Take Care Of Plants. On The Green Thumb’s Website They Have The Page “Which Plant Is Right For You?” That Shows All The Plants They Offer And What Environments They Are Suited For. How Can Jill Personalize This Page To Better Target Her Buyer Persona?

Jill Is A Marketer At The Green Thumb, A Plant Nursery That Delivers Plants To Your Doorstep. Her Main Buyer Persona Is Young Women Who Want To Add Greenery To Their Apartments But Don’t Know How To Properly Take Care Of Plants. On The Green Thumb’s Website They Have The Page “Which Plant Is Right For You?” That… Read More »