Peter Has A Website That Promotes His Local Vacation Rental Site. He Uses Google Ads To Manage His Advertising Campaign. He’s Cross-Referencing His Purchase Conversions With His Backend CRM, And The Data Isn’t Matching Up. What’s An Attributed Reason For This Discrepancy?

By | November 21, 2022

Peter Has A Website That Promotes His Local Vacation Rental Site. He Uses Google Ads To Manage His Advertising Campaign. He’s Cross-Referencing His Purchase Conversions With His Backend CRM, And The Data Isn’t Matching Up. What’s An Attributed Reason For This Discrepancy?

  • The CRM doesn’t support the unique order ID.
  • Peter has enabled the View-through conversion column.
  • Conversion tracking is generating duplicate conversions.
  • Peter modified the event tag to capture a unique order ID.