Scenario: You Work For A Company Called PetSpot That Sells Animal Supplies. Which Of The Following Audiences Would Be The Best To Target On Social Media At The Awareness Stage Of The Buyer’s Journey?

By | February 18, 2021

Scenario: You Work For A Company Called PetSpot That Sells Animal Supplies. Which Of The Following Audiences Would Be The Best To Target On Social Media At The Awareness Stage Of The Buyer’s Journey?

  • People who have previously interacted with one of your digital ads
  • A lookalike audience based on your existing customers
  • People who have previously visited your website
  • An audience based on people who have watched your company’s YouTube videos