Which Bidding Strategy Is NOT Eligible For Display Campaigns? Target Impression Share Target ROAS (Return on Ad Spend) Viewable Impressions Max Clicks Max Conversions Manual (with optional eCPC) Target CPA (Cost Per Acquisition)
What Are The Requirements For Smart Display Conversions? At least 50 display conversions or 100 search conversions in a 30-day period No conversion requirement 15 conversions in a 30-day period
What’s A Reason To Opt Out Of Automation? You are under pressure to get lots of volume You are struggling to get conversion tracking to work correctly You don’t have time to work on creative
Which Is A Reasonable Reason To Opt For Automation? You don’t have time to work on creative. You are struggling to get conversion tracking to work correctly. You are under strict brand requirements.
How Do Learning Periods Impact Campaigns? They don’t – they are purely for account managers to test what works. They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.
What’s The Difference Between A Responsive Search Ad (RSA) And A Dynamic Search Ad (DSA)? RSAs require human input for all fields, while DSAs only let you edit descriptions. There is no difference. RSAs change formats depending on the device, whereas DSAs don’t.
Which Campaign Types Have Smart Campaign Variations? Choose Three Options. Video Display Gmail Search Shopping
If Conversion Data Is Not Quite Right, What Bidding Strategy Should You Use? Choose Two Options. Manual Bidding Smart bidding (Target CPA, Target ROAS, Max Conversions) Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)
What Is The Difference Between Max Conversions And Target CPA? There is no difference. Target CPA guarantees a price per conversion, whereas Max Conversions does not. Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.
True Or False: The Only Ad Network With Automation Is Google Ads. True False