Tag Archives: ads

Aiesha Is Dissatisfied With The Conversion Rate That Her Ads Are Generating For Her Retail Website. She Wants To Make Some Changes To Improve The Conversion Rate. What Should She Do To Achieve This? (Choose Two.)

Aiesha Is Dissatisfied With The Conversion Rate That Her Ads Are Generating For Her Retail Website. She Wants To Make Some Changes To Improve The Conversion Rate. What Should She Do To Achieve This? (Choose Two.) Not include prices that may eliminate customers. Include names of her competitors in the keywords. Use negative keywords to add limits to… Read More »

After You’ve Successfully Installed A Conversion Tag On Your Website Or App And A Conversion Action Has Taken Place, Where’s Conversion Data Viewed Within Google Ads?

After You’ve Successfully Installed A Conversion Tag On Your Website Or App And A Conversion Action Has Taken Place, Where’s Conversion Data Viewed Within Google Ads? In the Experiment tab, under the Calls from Ads column In the Overview tab, under the Total Page view column In the Recommendations tab, under the Success column In the Campaigns tab,… Read More »

Today, Customers Demand More From Store Owners With Virtual Storefronts. They Want To Know That The Products They’re Looking For Are In-Stock Before They Make A Trip To A Physical Location. How Can Google Shopping’s Local Inventory Ads Help Store Owners Meet This Demand?

Today, Customers Demand More From Store Owners With Virtual Storefronts. They Want To Know That The Products They’re Looking For Are In-Stock Before They Make A Trip To A Physical Location. How Can Google Shopping’s Local Inventory Ads Help Store Owners Meet This Demand? Local inventory ads provide customers with alternative products that match the criteria. Local inventory… Read More »

What Are Two Ways Marketers Can Benefit From Machine Learning In Google Ads? (Choose Two.)

What Are Two Ways Marketers Can Benefit From Machine Learning In Google Ads? (Choose Two.) Machine learning evolves campaign goals automatically, without input. Machine learning produces results that align with defined campaign goals. Machine learning saves time by analyzing hundreds of signals automatically. Machine learning sets campaign bids and budgets automatically.

Sally’s Historically Spent A Lot Of Time In Google Ads Making Small Changes To Her Campaigns, Instead Of Focusing On Higher Level Marketing Strategy. What Are Two Ways Machine Learning Helps Reduce The Time She’ll Spend In Her Google App Campaign? (Choose Two.)

Sally’s Historically Spent A Lot Of Time In Google Ads Making Small Changes To Her Campaigns, Instead Of Focusing On Higher Level Marketing Strategy. What Are Two Ways Machine Learning Helps Reduce The Time She’ll Spend In Her Google App Campaign? (Choose Two.) Machine learning can analyze many signals to determine the right audience for her ad. Machine… Read More »

An Advertiser Is Using A Global Sitewide Tag. Where Does The Advertiser Add A Phone Snippet On A Website To Use Google Forwarding Numbers In A Google Ads Campaign?

An Advertiser Is Using A Global Sitewide Tag. Where Does The Advertiser Add A Phone Snippet On A Website To Use Google Forwarding Numbers In A Google Ads Campaign? Between the tags of a web page, below the global site tag. Between the tags of a web page, right after the global site tag. Between the <\head> section, and… Read More »

Gail Is A Marketing Manager Who Received A Series Of Ads From Her Creative Team. She Wants To Improve Her Ad Content By Using A/B Testing. Which Type Of Ads Will Gail Compare?

Gail Is A Marketing Manager Who Received A Series Of Ads From Her Creative Team. She Wants To Improve Her Ad Content By Using A/B Testing. Which Type Of Ads Will Gail Compare? Ads with exposed groups, on the same message, and directed at the same audience. Ads with unexposed groups, on the same budget, and directed at… Read More »

Felix Launched Both A Google Video Ad Campaign And A Google Shopping Ad Campaign To Drive Sales Of Lumber On His Home Improvement Website. He Reviews His Conversion Data After Two Weeks And Notices His Video Ads Campaign Seem To Be Assisting In Driving Higher Lumber Sales. He Moves More Of His Budget To The Video Ads Campaign. Which Type Of Optimization Has Felix Used To Drive Higher Lumber Sales?

Felix Launched Both A Google Video Ad Campaign And A Google Shopping Ad Campaign To Drive Sales Of Lumber On His Home Improvement Website. He Reviews His Conversion Data After Two Weeks And Notices His Video Ads Campaign Seem To Be Assisting In Driving Higher Lumber Sales. He Moves More Of His Budget To The Video Ads Campaign.… Read More »

Felix Launched A Google Search Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads With A Specific Picture Of His Tools. He Changes The Pictures Of His Other Ads To Be Similar To The Successful Ads. Which Type Of Channel Optimization Is Felix Using To Drive Higher Tool Sales?

Felix Launched A Google Search Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads With A Specific Picture Of His Tools. He Changes The Pictures Of His Other Ads To Be Similar To The Successful Ads. Which Type Of Channel Optimization… Read More »