Tag Archives: Advertising

Camila Has An Online Store And Is Using Google Ads To Improve Her Online Advertising Efforts. She Currently Has Google Analytics Set Up For Her Website And Now Wants To Set Up Conversion Tracking In Google Ads. What Must She Do In Order To Make Conversion Tracking Effective?

Camila Has An Online Store And Is Using Google Ads To Improve Her Online Advertising Efforts. She Currently Has Google Analytics Set Up For Her Website And Now Wants To Set Up Conversion Tracking In Google Ads. What Must She Do In Order To Make Conversion Tracking Effective? Link her Google Ads and Analytics accounts Select the Conversion… Read More »

As The Director Of Advertising For A Software Company, Susan’s Considering Her Customers’ Journeys. What’s The First Step Her Potential Customers Will Take?

As The Director Of Advertising For A Software Company, Susan’s Considering Her Customers’ Journeys. What’s The First Step Her Potential Customers Will Take? Provide contact information View an online advertisement Respond to a call-for-action Demonstrate loyalty

As An Advertising Director For A Marketing Firm, Glenda Uses YouTube Ads To Reach Her Audiences While They’re In Their “Personal Primetime.” When Is She Trying To Reach Her Audience?

As An Advertising Director For A Marketing Firm, Glenda Uses YouTube Ads To Reach Her Audiences While They’re In Their “Personal Primetime.” When Is She Trying To Reach Her Audience? In highly engaged moments when her audience is at home, not distracted by the world around them. In highly engaged moments when her audience needs YouTube content that’s… Read More »

Arturo Has Explained To A Client Who Sells Electronics That YouTube’s Detailed Demographic Audiences Can Impact Their Advertising Efforts. He Knows Detailed Demographics Help Advertisers Reach Audiences Based On Quantifiable Characteristics That Matter To The Client. What Are Two Of These Quantifiable Characteristics? (Choose Two.)

Arturo Has Explained To A Client Who Sells Electronics That YouTube’s Detailed Demographic Audiences Can Impact Their Advertising Efforts. He Knows Detailed Demographics Help Advertisers Reach Audiences Based On Quantifiable Characteristics That Matter To The Client. What Are Two Of These Quantifiable Characteristics? (Choose Two.) Past purchases Music preference Homeownership status Device type Household income

Ajay’s Meeting With A Client Who’s Considering YouTube Advertising. The Client Wants To Better Understand Why Users Choose YouTube. Ajay Shares Information On YouTube’s Extensive Reach And The Opportunity It Provides For Users To Connect With A Community. What Are Two Other Reasons Users Choose YouTube? (Choose Two.)

Ajay’s Meeting With A Client Who’s Considering YouTube Advertising. The Client Wants To Better Understand Why Users Choose YouTube. Ajay Shares Information On YouTube’s Extensive Reach And The Opportunity It Provides For Users To Connect With A Community. What Are Two Other Reasons Users Choose YouTube? (Choose Two.) Users can create videos from Google’s vast libraries of stock… Read More »

Mina Owns A High-End Fashion Boutique And Has Seen Success With YouTube Advertising Over The Past Year. She’s Uncertain Which Type Of Bidding She Should Choose For Her TrueView For Action Campaign. She Has A Year’s Worth Of Conversion Data, But She’s Not Comfortable With That Cost-Per-Acquisition. Which Bidding Type Would Be Best In This Scenario?

Mina Owns A High-End Fashion Boutique And Has Seen Success With YouTube Advertising Over The Past Year. She’s Uncertain Which Type Of Bidding She Should Choose For Her TrueView For Action Campaign. She Has A Year’s Worth Of Conversion Data, But She’s Not Comfortable With That Cost-Per-Acquisition. Which Bidding Type Would Be Best In This Scenario? Target conversion… Read More »

Ben’s Client Owns More Than 20 Vitamin Shops Around The Region And Has Seen Success With YouTube Advertising. Ben Has Recommended Store Visits For TrueView For Action As A Measurement Solution To Connect Online Influence To Offline Action. The Client Has Asked Ben To Explain Which Events Trigger A Store Visit. Which Two Events Trigger A Store Visit For TrueView For Action?

Ben’s Client Owns More Than 20 Vitamin Shops Around The Region And Has Seen Success With YouTube Advertising. Ben Has Recommended Store Visits For TrueView For Action As A Measurement Solution To Connect Online Influence To Offline Action. The Client Has Asked Ben To Explain Which Events Trigger A Store Visit. Which Two Events Trigger A Store Visit… Read More »

Amy’s Latest YouTube Advertising Campaign Was A Tremendous Success. She Saw More Activity Than She Anticipated, But She’s Not Certain Where All Of It Came From. She Knows This Data Would Help Her Improve Her Future Performance. How Can Amy Get The Information She Needs From YouTube Analytics?

Amy’s Latest YouTube Advertising Campaign Was A Tremendous Success. She Saw More Activity Than She Anticipated, But She’s Not Certain Where All Of It Came From. She Knows This Data Would Help Her Improve Her Future Performance. How Can Amy Get The Information She Needs From YouTube Analytics? She can check the inbound social media report. She can… Read More »