Tag Archives: attribution

True Or False? When Building A Contact Attribution Report, The Metric You Choose Will Be The Information Displayed On The Y-Axis.

True Or False? When Building A Contact Attribution Report, The Metric You Choose Will Be The Information Displayed On The Y-Axis. True False

Brenda Just Released A Mobile App For Her Business And Has Selected An Attribution Partner To Integrate With For In-App Conversion Tracking. What Else Must She Do To Complete The Conversion Tracking Setup?

Brenda Just Released A Mobile App For Her Business And Has Selected An Attribution Partner To Integrate With For In-App Conversion Tracking. What Else Must She Do To Complete The Conversion Tracking Setup? Link her Google Play account to her Google My Business account. Link her Google Firebird account to her Google Analytics account. Link her Google Ads… Read More »

Sidney Is In Her Google Account, Reviewing Her Campaigns And Attribution Reports. She Notices That The Number Of Total Conversions Reported In The Attribution Report Is Different Than The Number In The Campaigns Report. What Could Explain This?

Sidney Is In Her Google Account, Reviewing Her Campaigns And Attribution Reports. She Notices That The Number Of Total Conversions Reported In The Attribution Report Is Different Than The Number In The Campaigns Report. What Could Explain This? The attribution report doesn’t include website conversions. The attribution report doesn’t include app conversions. The attribution report doesn’t include phone… Read More »

A Marketing Manager Wants To Use An Attribution Model That Includes Both Converting And Non-Converting Paths In Order To Evaluate Individual Customer Paths. Which Attribution Model Will Fulfill This Requirement?

A Marketing Manager Wants To Use An Attribution Model That Includes Both Converting And Non-Converting Paths In Order To Evaluate Individual Customer Paths. Which Attribution Model Will Fulfill This Requirement? Rules-based attribution Data-driven attribution Linear attribution Position-based attribution

David Owns A Retail Business That Just Implemented A Web App To Supplement Sales. He Needs To Choose An Attribution Partner To Integrate The App For In-App Conversion Tracking. Which Two Are Available Attribution Providers? (Choose Two.)

David Owns A Retail Business That Just Implemented A Web App To Supplement Sales. He Needs To Choose An Attribution Partner To Integrate The App For In-App Conversion Tracking. Which Two Are Available Attribution Providers? (Choose Two.) Google Firebase Google Analytics Google Play Salesforce

Brenda’s Promoting Her Business With An Android App Using In-App Billing. She Wants To Measure How Effectively Her Ads Are Driving In-App Purchases Using Google Ads. Which Two Attribution Partners Can Brenda Choose Between To Link To Her Google Ads In Order To Accomplish This? (Choose Two.)

Brenda’s Promoting Her Business With An Android App Using In-App Billing. She Wants To Measure How Effectively Her Ads Are Driving In-App Purchases Using Google Ads. Which Two Attribution Partners Can Brenda Choose Between To Link To Her Google Ads In Order To Accomplish This? (Choose Two.) Google Play Google Campaign Manager Google Ads Google Firebase Google Analytics

How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution?

How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution? It gives more credit to the touch-points closest to the conversion. It algorithmically evaluates individual customer paths to assign credit. It is distributed evenly to every single touch in a buyer’s journey. It assigns the last touch-point 100% of the credit for the conversion.

Sidney’s In His Google Ads Account And Wants To Analyze How Effectively His Video Ads Drive Conversions On His Website. He’s Currently Reviewing The Attribution Report. What Information Will This Report Provide Him?

Sidney’s In His Google Ads Account And Wants To Analyze How Effectively His Video Ads Drive Conversions On His Website. He’s Currently Reviewing The Attribution Report. What Information Will This Report Provide Him? Statistics that compare multiple ad groups and ad campaigns. Performance data comparing his current attribution model with similar websites’ models. Data that compares his ads… Read More »

Which Statement Is True About Time-Decay Attribution?

Which Statement Is True About Time-Decay Attribution? It includes converting and non-converting paths. It gives more credit to the touch-points closest to the conversion. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths.

Which Statement Describes Rules-Based Attribution?

Which Statement Describes Rules-Based Attribution? It algorithmically evaluates individual customer paths. It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It applies static logic to assign a value to each touch-point.