Attribution Contention Occurs At The Order Level, Which Means Attribution Tags Within The Same Order Compete With Each Other For Attribution. False True
ASINs Within The Amazon Attribution Console Are Promoted At The Order Level. True False
When Measuring Campaigns Using Amazon Attribution, What Is The Next Step After You Create An Order? Name your order. Copy your attribution tag to append on your ad as the click-through URL. Generate a report to validate that you are measuring all your ad’s clicks correctly. Create line items, which generates attribution tags that are placed on ads.
Attribution Tags Are Generated When You Create Line Items. False True
Which Sentence Below Best Describes How Ads Are Measured Using Amazon Attribution? Ads are measured by a 3rd party and imported into the Amazon Attribution console. Add to cart rates of select products. You cannot use attribution tags to measure performance in Amazon Attribution. Attribution tags are created by users in the Amazon Attribution console and placed in… Read More »
Amazon Attribution Allows Advertisers To Measure Their Search, Social, Display, Video, And Email Non-Amazon Media Channels. True False
Amazon Attribution Allows Advertisers To Measure Their Non-Amazon Media And Report On Amazon Conversion Metrics, Including Sales. False True
Which Sentence Best Describes What Amazon Attribution Enables Advertiser To Accomplish? Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties. Amazon Attribution allows for performance measurement of ads on Amazon properties. Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties. Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media… Read More »
In The Linear Attribution Model In Google Analytics: The first touchpoint in the conversion path would receive 100% credit for the sale The last touchpoint in the conversion path would receive 100% credit for the sale Each touchpoint in the conversion path would share equal credit for a sale The middle touchpoint in the conversion path would receive… Read More »
In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? First marketing activity Last marketing activity Single assisted conversion All assisted conversions