Tag Archives: Auction

Karen’s Washing Machine Broke, So She’s Conducting A Search On Google To Find A New One. She Sees A Number Of Google Search Ads For Washing Machines In The Results. Which Of The Following Make Up Some Of The Parameters That The Google Search Ads Auction Uses To Determine What Ads Karen Sees? (Choose Two.) – Majanto

Campaign type Advertiser campaign count Size of ad group Ad relevance Advertiser bid

Brenda’s Working On Improving A Google Search Ad’s Quality Score So It Potentially Gets A Better Ad Rank And Performs Better In The Ad Auction. What Change To Brenda’s Ad Might Improve The Ad Rank? – Majanto

Incorporating an image to make the ad more enticing. Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Adding seasonal messaging during the holiday season.