Which Term Best Describes The Business Activity That Occurs When Website Visitors Buy Products Or Services From You Online? E-commerce Display advertising Search engine marketing Pay per click
Which Of The Following Statements Is True When It Comes To Taking A Business Online? Stick to what you are doing and don’t make changes The same content works across online and offline platforms Use analytics to make informed decisions Use analytics to track your customers across the Internet
What Is A Key Benefit Of Having An Online Presence For A Business? The ability to sell products directly to customers through social media Being visible when people search for a business like yours Sending users emails to update them on new products Being able to offer new customers promotional discounts
Which Of The Following Is The Easiest Way For Visitors To Learn About A Business While Visiting A Website? Getting a free ‘taster’ of one of your products when they sign up to receive emails Listening to an audio file that auto plays whenever someone visits your site Browsing your product pages and reviewing the Frequently Asked Questions… Read More »
Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which Activity Could Be A Part Of This Process? Sending flyers with your web address to customers Creating a business listing in online local directories Increasing print and billboard advertising Building a team of digital advertising experts
When trying to promote your business locally, what three key bits of information should be present in your directory listing? Business name, address, phone number Personal name, business name, postcode Name, PO box, freephone number Business name, CEO, company registration number
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business. prevent secure increase the chance of decrease the chance of
What Is The First Step In Creating An Online Business Strategy? Identifying business goals Understanding what the competition is doing Knowing the market Aligning goals to the strategy
When building a website for a business, what type of design should it have in order to be ‘mobile friendly’? A scaled design A visual design A responsive design An integrated design
When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly? Paid advertising Pay for followers Follow all of your competitors’ followers Overuse hashtags