Tag Archives: Buyer

Jill Is A Marketer At The Green Thumb, A Plant Nursery That Delivers Plants To Your Doorstep. Her Main Buyer Persona Is Young Women Who Want To Add Greenery To Their Apartments But Don’t Know How To Properly Take Care Of Plants. On The Green Thumb’s Website They Have The Page “Which Plant Is Right For You?” That Shows All The Plants They Offer And What Environments They Are Suited For. How Can Jill Personalize This Page To Better Target Her Buyer Persona?

Jill Is A Marketer At The Green Thumb, A Plant Nursery That Delivers Plants To Your Doorstep. Her Main Buyer Persona Is Young Women Who Want To Add Greenery To Their Apartments But Don’t Know How To Properly Take Care Of Plants. On The Green Thumb’s Website They Have The Page “Which Plant Is Right For You?” That… Read More »

What Is A Buyer Persona? (Duplicate 2)

What Is A Buyer Persona? (Duplicate 2) A realistic representation of your current customers based on their prior purchases and NPS scores A semi-fictional representation of your ideal customer based on real data and some select educated speculation A detailed profile of one of your existing customers with real data and quotes from them A fictional representation of your ideal… Read More »

What Is The Difference Between Ideal Customer Profiles And Buyer Personas?

What Is The Difference Between Ideal Customer Profiles And Buyer Personas? Ideal customer profiles are for business-to-business sales teams, while buyer personas are for sales teams that sell directly to consumers. Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market. Ideal customer profiles describe your existing customers, while buyer personas… Read More »

When In The Buyer’s Journey Should You Try To Connect With A Buyer?

When In The Buyer’s Journey Should You Try To Connect With A Buyer? During the decision stage, when they are deciding on a specific product or service Before they even begin their buyer’s journey so that you can lead them through it Before the decision stage, when they are still defining their path forward After the buyer’s journey… Read More »

Fill In The Blank: While Buyer Personas Help You Understand Who Your Customer Is, Jobs To Be Done Helps You Understand Your Customer’s _____.

Fill In The Blank: While Buyer Personas Help You Understand Who Your Customer Is, Jobs To Be Done Helps You Understand Your Customer’s _____. motivations role job description point of view

Your Colleague Jana Wants To Add Contextual Marketing To Your Organization’s Homepage. She Wants To Target Your Company’s Top Buyer Persona “Copywriter Charles.” What Would You Suggest For Jana To Do Next In Planning A Contextual Marketing Strategy?

Your Colleague Jana Wants To Add Contextual Marketing To Your Organization’s Homepage. She Wants To Target Your Company’s Top Buyer Persona “Copywriter Charles.” What Would You Suggest For Jana To Do Next In Planning A Contextual Marketing Strategy? Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors.… Read More »