Mario Works At An Agency On App Campaigns For Two Different Clients. Match The Company And Their Objective With The Appropriate Bidding Strategy. A food delivery company running a campaign to get new users. An outdoor retailer running a campaign to drive more in-app purchases. tCPA (2) tCPI (1)
Sophie’s Been Asked To Create Image Assets That Adhere To Best Practices For Google App Campaigns. She Wants To Guarantee Placement Across All Channels. At Minimum, What Image Assets Should Sophie Create And Upload? At least two landscape images without any superimposed text or logo. At least two landscape images with a watermark of the app logo included.… Read More »
Brenda Implemented Conversion Tracking Tags For Her Website. She’s Reviewing The Total Conversions Across Her Ads, Using The Campaigns Report. She’d Like To See The Total For Each Conversion Type. How Can She Accomplish This? By opening her assisted conversions report. By switching to the attribution overview report. By segmenting the data by conversion action. By adding columns… Read More »
Antonio Runs An Online Retail Site And Wants To Set Up A Sitewide Tag To Measure Online Conversions For His Future Google Ad Campaigns. He’s Already Set Up Conversion Actions And Has Google Tag Manager Managing Tags On His Site. Which Tag Type Should He Choose To Complete This Process? Google Ads Conversion Tracking Conversion Linker Google Optimize… Read More »
Ansel Is Planning A Google Ads Campaign For His New Plumbing Client. He Knows The Client’s Top Priority Is New Contact Form Submissions. His Client Is Also Interested In Measuring Newsletter Subscriptions. Which Two Conversion Actions Can Ansel Measure To Showcase The Campaign’s Results In The Client’s Two Areas Of Interest? (Choose Two.) Purchases Directions Leads Sign-ups Pageviews
Audra Handles YouTube Strategy For A Popular Concert Venue That Would Like To Run YouTube Campaigns Aimed At Fans Of The Musicians They’ve Booked This Summer. Which Type Of Audience Solution Should Audra Recommend For This Client? Custom Affinity Program Candidate Detailed Demographic Determinant List
Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns? Cost-per-thousand impression and Maximize Clicks Max Conversions and target cost-per-acquisition Target impression share… Read More »
Ryan Manages YouTube Campaigns For A Client Who’s Interested In How Engaged His Viewers Are With His Content. He’d Really Like To Know When They’re Dropping Off, To Make His Calls-To-Action Are Visible. Which YouTube Analytics Report Did Ryan Share With His Client? The traffic sources report The audience retention report The device duration report The watch time… Read More »
Angela Is Explaining The Advantages Of Machine Learning In Google App Campaigns To Her Colleagues. Which Two Statements Are Strong Arguments For Using Machine Learning Over Human Input? (Choose Two.) Machine learning can analyze millions of signals and placements in real time. Machine learning reduces human bias and common errors. Machine learning can have a better understanding of… Read More »
Courtney Sells Handbags Through Her Online Boutique. Her Online Normal Campaigns Have Produced A Lot Of Clicks But Not As Many Sales As She Expected. How Would Google Shopping Ads Help Make Sure The Clicks The Ads Receive Come From Customers More Interested In Her Products? By appearing in more page positions than other ads By showing ads… Read More »