Tag Archives: Content

When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework? The consideration phase, when customers start to research potential products to buy The finance stage, when customers think about their budgets The action stage, the moment when customers commit and purchase your product The sharing… Read More »

Which of the following is a core benefit that content marketing can bring to a business’s online presence?

Which of the following is a core benefit that content marketing can bring to a business’s online presence? It can improve sales by directing more traffic to your website It can enable a business to create a bank of content, which can be reused to create ads It helps a company identify its biggest competitors It provides you… Read More »

Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?

Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals? Personalising content to make each customer feel important, taking into account available data about each individual customer. Reducing the number of channels used for content marketing to only those channels with the… Read More »