Choose The Best Description For Promoted Conversion Metrics.
What Is The Difference Between Growth-Driven Design And Conversion Rate Optimization (CRO)? Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build. Growth-Driven Design is a way of… Read More »
What Area(S) Can You Experiment With When You’re Optimizing A Conversion Opportunity? The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.) Any copy on or surrounding the conversion opportunity Supporting images, links, headlines, testimonials, social proof All of the above
When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? To see personal data about the person who bought from you To understand what is working and what is not To increase your budget to get more traffic To advertise internationally more easily
What Can Conversion Tracking In Search Help You Measure? How many transactions are completed on your site overall How many people click on your SEM ad and end up browsing your site How many people visiting your site from a search ad end up completing a purchase How many customers your ad has converted into brand ambassadors