Tag Archives: Conversions

Paul’s Interested In Generating Conversions With Google Display Ads, But He’s Not Confident In Setting Bids Himself. He’s Relying On Smart Display Campaigns To Help. Which Two Bidding Strategies Used In Smart Display Campaigns Can Paul Choose From To Automatically Set His Bids? (Choose Two.) – Majanto

Target CPA (cost per acquisition) Enhanced CPC (cost-per-click) Cost per engagement Target ROAS (return on ad spend) Viewable CPM (cost-per-thousand impressions)

Sierra Owns A Small Business And Handles Many Responsibilities, From Logistics To Marketing. She’s Seen A Lot Of Success With Google Search (Hundreds Of Conversions A Month) And Would Like To Increase Her Reach By Creating A Display Campaign. But She’d Like It To Be As Effortless As Possible. What Type Of Display Campaign Should She Run? – Majanto

A Smart Display campaign A Dynamic remarketing campaign A Standard Display campaign A Standard remarketing campaign

Viktor’s Been Tracking The Conversions In His Display Campaign For The Last 30 Days. He’s Had 24 Conversions Over That Time, And Plans To Use Target Return On Ad Spend (ROAS) As His Automated Bidding Strategy. Which Type Of Automated Bidding Strategy Will Viktor Be Using? – Majanto

Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding

Hank Wants To Use A “Maximize Conversions” Campaign With The Performance Planner. Which Recommendation Can Be Provided To Hank By The Performance Planner? – Majanto

Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend)

Molly Wants To Clear Her Remaining Stock In Preparation For Ordering A New Line Of Products To Sell. As A Result, She’s Willing To Increase Her CPA (Cost-Per-Acquisition) And Investment, As Long As It Means Generating More Sales. Her Current Campaign Has A Total Investment Of $25,500, Generates 1,500 Conversions, And Has A CPA Of $17. Which Plan, Built In The Performance Planner, Will Help Molly With Her Marketing Goal To Generate More Sales? – Majanto

An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15

Ben Is Currently Managing A Campaign That Has A Total Investment Of $7,000, Generates 1,400 Conversions And Has A CPA (Cost Per Acquisition) Of $5. Ben Needs To Sell Excess Inventory. To Meet This Goal, He’s Willing To Increase His CPA And Campaign Investment. Which Of The Following Plans, Built In The Performance Planner, Will Assist Ben In Achieving His Marketing Goal Of Selling Excess Inventory? – Majanto

An investment of $9,600 to generate 1,600 conversions with a CPA of $6 An investment of $9,800 to generate 1,400 conversions and a CPA of $7 An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,100 to generate 1,300 conversions and a CPA of $7

Viktor’s Been Tracking The Conversions In His Display Campaign For The Last 30 Days. He’s Had 24 Conversions Over That Time, And Plans To Use Target Return On Ad Spend (ROAS) As His Automated Bidding Strategy. Which Type Of Automated Bidding Strategy Will Viktor Be Using?

Viktor’s Been Tracking The Conversions In His Display Campaign For The Last 30 Days. He’s Had 24 Conversions Over That Time, And Plans To Use Target Return On Ad Spend (ROAS) As His Automated Bidding Strategy. Which Type Of Automated Bidding Strategy Will Viktor Be Using? Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding