Tag Archives: creating

Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios? – Majanto

These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results. These ads show up next to Google search results and… Read More »

Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals? – Majanto

Similar Audiences Remarketing In-Market audiences Affinity Audiences

Amy Has Created A New Brand For Her Company’s Goldfish Training Materials. She Knows That Other Companies Train Goldfish And It Is A Popular Sport, But Realizes That It Is A Niche Market. She Wants To Use A Google Display Ads Campaign To Build Awareness For Her New Brand. Which Google Display Ad Targeting Option Can Help Amy With Her Goal Of Creating Awareness Within Her Niche Market? – Majanto

Standard remarketing Affinity audiences Dynamic remarketing Custom Affinity audiences

Bill Wants To Reach Valuable, Relevant Audiences And Engage With Them Quickly And Often With His Ads. How Will Creating A Display Ads Campaign Allow Him To Reach His Goal? – Majanto

It allows him to reach over 90% of global internet users across more than three million apps and websites. It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears. It allows him to select for new audiences and scale down his advertising to appear on specific websites that he… Read More »

Catherine Received A Significant Amount Of Traffic To Her Online Pet Store After Launching Her Display Campaign. Unfortunately, Many Visitors To Her Online Store Didn’t Make A Purchase. When Creating A New Display Campaign, Which Marketing Objective Should Catherine Choose In Order To Reengage With These Visitors? – Majanto

Influence consideration Drive action Build awareness Increase leads

Diana Is Running A Successful Remarketing Campaign. She Wants To Expand Her Reach With Other Targeting Options. While Creating A New Google Ads Display Campaign With The “Influence Consideration” Marketing Objective, She Chooses Similar Audiences As Her Targeting Option. What Information Is Used To Identify Similar Audiences? – Majanto

Users actively researching and intending to buy new products or services Audience interest around different topics Input from specific landing pages and keywords Input from keywords, URLs, and app

Doreen Is Looking To Drive Sales On Her Website, And Is Considering Creating A Google Display Remarketing Campaign How Might Remarketing Help Her Meet Her Marketing Objective? – Majanto

It reaches specific audiences based on a combination of declared and inferred data. It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. It reaches audiences who previously visited her website as they browse network websites and use network apps. It reaches audiences who are different from an original remarketing list or other uploaded compatible… Read More »

Frank Runs A Scuba-Diving Business That Offers Lessons And Sells Scuba-Diving Equipment. Frank Wants To Engage With Users Who Are Researching Scuba-Diving Lessons. Which Marketing Objective Should Frank Choose When Creating His Display Campaign? – Majanto

Build awareness Influence consideration Drive action Increase sales

Gavin Is Creating A Google Display Ads Campaign Designed To Drive Sales On His Website. He Wants To Reach Potential Customers Who Viewed Pages On His Website And Entice Them To Make Purchases With A Discount Code. Which Option Will Best Serve Gavin’s Marketing Goals? – Majanto

Remarketing In-Market audiences Similar Audiences Affinity Audiences