Tag Archives: creative

Cosmetics Brand Lit Looks Isn’t Getting The Reach They Expected From Their Google App Install Campaign. They Want To Optimize Their Creative Mix, Focusing On Video Assets. They Currently Have Two Portrait Videos And Two Landscape Videos, Ranging From 10-30 Seconds In Duration. What Are They Missing In Their Video Asset Mix?

Cosmetics Brand Lit Looks Isn’t Getting The Reach They Expected From Their Google App Install Campaign. They Want To Optimize Their Creative Mix, Focusing On Video Assets. They Currently Have Two Portrait Videos And Two Landscape Videos, Ranging From 10-30 Seconds In Duration. What Are They Missing In Their Video Asset Mix? A 60-second landscape video asset. A 60-second portrait video asset.… Read More »

Allen Is A Marketing Manager Who Received A Series Of Ads From His Creative Team. He Wants To Use A/B Testing To Find The Ads In The Series That Yield The Best Results. Which Type Of Ads Will Allen Compare?

Allen Is A Marketing Manager Who Received A Series Of Ads From His Creative Team. He Wants To Use A/B Testing To Find The Ads In The Series That Yield The Best Results. Which Type Of Ads Will Allen Compare? Ads used in identical ways, on the same channels, and directed at the same audience. Ads with exposed… Read More »

What Are Two Ways To Achieve Creative Excellence In Google App Campaigns? (Choose Two.)

What Are Two Ways To Achieve Creative Excellence In Google App Campaigns? (Choose Two.) Introduce one asset type at a time, to eventually identify which type works best. Follow best practices for uploading a diverse and comprehensive asset mix. Invest a lot of time reviewing the assets being used by similar businesses. Improve and optimize the asset mix… Read More »

Gail Is A Marketing Manager Who Received A Series Of Ads From Her Creative Team. She Wants To Improve Her Ad Content By Using A/B Testing. Which Type Of Ads Will Gail Compare?

Gail Is A Marketing Manager Who Received A Series Of Ads From Her Creative Team. She Wants To Improve Her Ad Content By Using A/B Testing. Which Type Of Ads Will Gail Compare? Ads with exposed groups, on the same message, and directed at the same audience. Ads with unexposed groups, on the same budget, and directed at… Read More »

Cliff Is A Marketing Manager Who Received A Series Of Ads From His Creative Team. He Wants To Compare Data Between Those Ads Using A/B Testing. Which Type Of Ads Will Cliff Compare?

Cliff Is A Marketing Manager Who Received A Series Of Ads From His Creative Team. He Wants To Compare Data Between Those Ads Using A/B Testing. Which Type Of Ads Will Cliff Compare? Ads used in identical ways, on the same budget, and with exposed groups. Ads used in identical ways, on the same channels, and directed at… Read More »

Of The Storytelling Methods Recommended For YouTube Campaigns, Which One Uses A Long-Piece Format Creative Ad To Deliver A Brand’s Messaging And Shorter Ads To Reinforce It?

Of The Storytelling Methods Recommended For YouTube Campaigns, Which One Uses A Long-Piece Format Creative Ad To Deliver A Brand’s Messaging And Shorter Ads To Reinforce It? The follow-up storytelling method The tease, amplify, echo method The direct-shot storytelling method The answer/user/question method

Which Data Can You Uncover By Running A Creative Experiment Using Brand Lift?

Which Data Can You Uncover By Running A Creative Experiment Using Brand Lift? Each ad’s impact on brand awareness, consideration, and ad recall Customized delivery options, special placements, and ad values Notes on each ad’s deficiencies and variants produced from results Every ad’s conversion value, its rank among others, and drop rates