Tag Archives: CTA

Why Is It Important To Map Out The Conversion Path Of A Smart CTA For Each Segment?

Why Is It Important To Map Out The Conversion Path Of A Smart CTA For Each Segment? To ensure you know where you’re sending each segment. To ensure that you’re sending each segment to a different page. To ensure that you’re sending each segment to a different stage in the buyer’s journey. To ensure that you’re sending each… Read More »

You Offer A Free Trial On Your Products Page. Which Of The Following Would Be Appropriate Wording For The Same Offer On Your Blog CTA?

You Offer A Free Trial On Your Products Page. Which Of The Following Would Be Appropriate Wording For The Same Offer On Your Blog CTA? “Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas. “Learn more” – intrigue people to click on the offer. “Try our product”… Read More »

You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?

You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA? By hyperlinking appropriate copy By editing alt-text By linking images to your offer All of the above