Tag Archives: driven

Your Company Produces Candy Bars. You Need A Method For Determining The Amount Of Sales Driven By Each Media Channel In Your Advertising Campaign. You Want A Method That Considers All Possible Factors In Those Sales, Such As Marketing, Branding Consideration, The Economy, Competitor Actions, And Even The Weather. Which Analysis Technique Should You Use?

Your Company Produces Candy Bars. You Need A Method For Determining The Amount Of Sales Driven By Each Media Channel In Your Advertising Campaign. You Want A Method That Considers All Possible Factors In Those Sales, Such As Marketing, Branding Consideration, The Economy, Competitor Actions, And Even The Weather. Which Analysis Technique Should You Use? Media mixed model… Read More »

YouTube Can Help Advertisers Achieve Three Important Business Outcomes: Awareness, Consideration, And Action. Which Is A Result Driven By A YouTube Advertising Campaign To Achieve Action?

YouTube Can Help Advertisers Achieve Three Important Business Outcomes: Awareness, Consideration, And Action. Which Is A Result Driven By A YouTube Advertising Campaign To Achieve Action? Unique reach Ad recall Online conversions Purchase intent