Tag Archives: ECommerce

When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two)

When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two) Use a table filter to exclude goal pages. Define a segment to exclude sessions where a goal occurred. Create a view that tracks ecommerce but doesn’t define any goals. Assign goal values based on average revenue calculated outside… Read More »

If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)

If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two) Immediately stop investing in marketing for the source. Immediately increase marketing spend for the source. Determine whether the traffic source fulfills other site goals. Determine whether the source assists in conversions.